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While working in the Beauty, Health & Sustainability Lab, she has led lab and consumer studies on at-home hair dyes, shampoos and conditioners for colored hair, hair serums, dry shampoos and more. She also tests hairstyling tools like hairdryers and curling irons, while staying on top of the latest innovations in hairstyling. "Any hair coloring process that includes lightening, lifting or bleaching should be avoided if you want to preserve hair structure and keep it in its best shape," Wizemann advises. According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands.
Kristin Ess Signature Hair Gloss
It’s phenomenal either to brighten your natural color or to amp up faded salon color. Even if you do consult the back of the box for guidance, it can still be tricky to figure out your perfect shade. According to Ionato, for at-home permanent dyes, your best bet is choosing a color that's a touch darker than what you're going for because of the strong developer. "Semi-permanent formulas don't have a developer, meaning they get darker and darker the longer you leave them in your hair, so it's safer to choose a color that's a bit lighter from the get-go," she explains. L'OrĂ©al makes some of the most affordable hair dyes in both the professional and drugstore categories. Available in an impressive 60 shades, the brand's Majirel line promises true-to-tone color, high-lift lightening, and long-lasting coverage.
Best ammonia-free hair dyes: 10 top picks - Health shots
Best ammonia-free hair dyes: 10 top picks.
Posted: Thu, 25 Apr 2024 07:00:00 GMT [source]
STYLE EDIT Root Concealer Touch Up Spray
One reviewer said it “feels like a spa treatment” and keeps their blonde locks as ashy as when they left the salon. Natural ingredients such as green-tea extract, olive-leaf extract, and a blend of essential oils deliver moisture and ensure your color lasts. It might be a rare occurrence, but maybe you’re actually happy with the color you have? If you simply want added shine in between appointments, this clear gloss is gentle and formulated for color-treated hair.
What to Look for in the Best At-Home Hair Dye for You?
Semi-permanent dye doesn’t lift the cuticle or actively change the structure of your hair. It’s usually just a heavily pigmented formula that deposits color over the outer part of the hair shaft. Semi-permanent dyes come in all colors, and they’re especially common in fashion colors (i.e. unusual colors, like vivids or pastels).
Manic Panic Amplified Formula
Madison Reed products are free of potentially harmful chemicals like ammonia, parabens, sulfates and more. Instead, they are formulated with argan oil, keratin, ginseng root extract and oils that promote healthy hair and growth. The Light Works kit is designed so you can give yourself highlights at home and the kit includes a bond-building cleansing treatment, a wishbone applicator, a lightening cream and a toning glaze. The wishbone applicator is a tool that helps hair color blend into your natural hair.
Onc NaturalColors Heat-Activated Hair Dye
Not all hair color kits are created the same — and our experts made note of some ingredients you should look for and others to avoid while shopping for at-home color products. Though dyeing your hair from the comfort of your own bathroom might be possible, some stylists suggest you practice brutal honesty about your coloring comfort level. Cash Lawless, a celebrity stylist, suggests talking to your regular colorist to make sure you have someone to advise you throughout the process. In the last month alone, online searches for hair color have nearly doubled, according to data from Google. One reason for that might be that businesses around the country, including salons, have closed their doors.
DpHue Root Touch-Up Kit
You'll need to visit the salon for touch-ups every few months to maintain a consistent look. Permanent hair dye works via a combination of ammonia and peroxide, Gibson explains. The ammonia helps lift the outer layer of the hair, called the cuticle, making it more receptive to color. The peroxide then helps oxidize and activate the color molecules, allowing them to penetrate the hair shaft.
Garnier Olia Color Oil-Rich Permanent Hair Dye
It’s like a hybrid between dry shampoo and hair makeup, helping to absorb excess oil while also coloring the roots to hide gray hair. Though it’s technically not a dye, it might still be helpful for anyone dealing with grown-out grays who’s a little nervous about coloring their own hair. This dye sits somewhere between a permanent and semi-permanent dye since it doesn’t drastically alter the hair color, but it usually lasts longer than the average semi-permanent formula.

L'Oreal Paris Colorista Bleach Ombre
Dull hair is never the look you want, so whenever your strands are feeling a little blah, reach for this at-home hair gloss. Its formula works to enhance your current hair color and will leave your hair as soft and shiny as the Jenner sisters’. Take note, though, that it wasn’t the best at covering grays compared to other formulas and some users needed more than one box to cover their hair. Several users commented on how effortless it was to apply and the “beautiful color” it produced (true to its name). This gloss has more than 1,500 reviews and, although it comes in many shades, the deep brown ones will really make your darker hair pop and give it some added luster.
"It sits on the hair shaft and is almost impossible to lift out or change after the fact." Sticking to a regular dye will ensure more flexibility after at-home treatment. Before mixing your desired color, Bodt recommends slipping on a button-down shirt. "Grab a collared shirt you don't care about," she says, "you can take it off and run into the shower the second the timer goes off." Next, toss a towel around your neck and section the hair off. "Start by coloring the back of the head," she notes, since the hair at the front of the head is a bit finer and will grab onto color much faster. “The ingredient causes an immune response leading to skin inflammation and irritation,” he said.
Third, the ingredients used in the product should be safe and not cause any allergic reactions. Hair dyes range greatly in colors, coverage levels, and even the type of chemical effect they have on the hair. To find the right one for you, it’s important to understand what makes each hair dye unique. L’Oreal breaks the rules with a box dye that’ll lighten and color your hair at the same time. It comes with three different parts that you mix together, including a bleach powder, but the final mixture is an easy-to-spread cream. If you’re looking for a vivid, dramatic color in a permanent formula that won’t overly damage your hair, this is one of our favorites.
Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs. In chemistry from Ithaca College and more than 16 years of experience working in the pharmaceutical and personal care industries. Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools.
At-home dyes also aren't as customizable, which, again not necessarily a bad thing. There’s a lot of science and skill that goes into mixing hair color, and without the right expertise, things can go wrong quickly. The foam spreads easily (so you don’t have to worry about streaks) and it reaches all those annoyingly hard-to-get-to areas (aka the back of your head). It gives you complete, saturated coverage, meaning off-color patches won’t be a thing when it comes to your fresh blonde hair. Enter this box hair color, which contains three butters (mango, shea, and coconut) to ensure your hair doesn’t look dry AF post-dye. It also comes with a hair mask full of argan, avocado, and sunflowers oils to keep your hair deeply moisturized.
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